Good Hands Receivers

For College Football Season, we created the Allstate Good Hands Receivers, a social campaign which spotlights — you guessed it — college football receivers, who share with us how they keep their teams in good hands

In its inaugural year, the campaign shattered benchmarks in brand awareness on social media with 99M impressions and 142K engagements. Its performance set a new standard for Allstate’s native social content.

We brought it back in 2025 with a new creator, Kayaune Ross, to interview our players, including the biggest names in the world of collegiate wide receivers — Jeremiah Smith, the highest-ranked WR ever, and Ryan Williams, both of whom are featured on the EA Sports College Football ‘26 cover.