AMERICAN TOURISTER

 

American Tourister celebrates every nook and cranny this country has to offer and wants to encourage tourists to discover the less beaten path.

 

OUTDOOR POSTERS

City-specific travel posters will be placed in touristy areas. They will include a CTA to Shazam them in order to gain access to a map populated with lesser-known tourist attractions. 

DC:

NYC:

SEATTLE:

SHAZAM THE POSTERS

Tourists will be prompted to use the camera on their phones to Shazam the posters. 

SHAZAM INTERFACE

boards copy.jpg

PRODUCT ORDER WITH SOUVENIR POSTER