American Tourister celebrates every nook and cranny this country has to offer and wants to encourage tourists to discover the less beaten path.
City-specific travel posters will be placed in touristy areas. They will include a CTA to Shazam them in order to gain access to a map populated with lesser-known tourist attractions.
SHAZAM THE POSTERS
Tourists will be prompted to use the camera on their phones to Shazam the posters.
PRODUCT ORDER WITH SOUVENIR POSTER
CW: Erin Smith